Sarah Watts for Ruby Star Society

Sarah's artistic endeavors began young, and after college she found herself designing baby clothes! When she received an offer to design her own collection for Blend Fabrics, she took the leap into exploring her personal style and design process, and soon after, joined the team at Cotton+Steel as a founding designer. “When I got into the fabric industry, I fell in love with it – hard. And then when I met the Ruby Star ladies, the energy right off the bat was amazing… The undertone of the whole industry is togetherness and working.”

Since then, Sarah has launched a new stationery brand with her husband and daughter called Craftedmoon. It has always been a fantasy for Sarah to own a paper goods company, and she finally had the guts to make it happen. (Cat lovers, sewists and yarn collectors rejoice!) Craftedmoon specializes in eco-friendly stationery and gifts for the crafty homebody that feature relatable threads of humor, inspiring quotes and an occasional touch of darkness.